Curriculum
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DIGITAL MARKETING
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Curriculum
DIGITAL MARKETING
Interoduction Digital Marketing
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Introduction to Digital Marketing
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Importance of Digital Marketing:
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Overview of digital marketing channels
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Understanding customer journey and buyer personas
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Basics of brand positioning and audience targeting
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Digital Marketing Channels
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Paid Media: Advertising on platforms
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Owned media refers to the digital assets
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Owned Media: Your own website, blog
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Earned Media: Organic visibility gained from
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Social Media Marketing
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Social media platforms
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Content strategies for each platform
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Creating social media ad campaigns and measuring performance
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Customer Journey and Buyer Personas
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Customer Journey and Buyer Personas
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Digital Marketing Strategy
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Setting Objectives
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Identifying Target Audience
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Developing a Marketing Funnel:
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Brand Positioning and Storytelling
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Brand Positioning and Storytelling ?
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Basics of Content Marketing
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Introduction to content marketing
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How to create valuable and relevant content
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Key Performance Indicators (KPIs)
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Introduction to KPIs like website traffic, bounce rate ?
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Overview of tools for tracking and analytics, such as Google Analytics?
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Ethics and Privacy in Digital Marketing
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Ethics and Privacy
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Lesson materials
Creating social media ad campaigns and measuring performance.pdf
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