Curriculum

Course: DIGITAL MARKETING

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Curriculum

DIGITAL MARKETING

Interoduction Digital Marketing

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Introduction to Digital Marketing

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Importance of Digital Marketing:

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Overview of digital marketing channels

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Understanding customer journey and buyer personas

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Basics of brand positioning and audience targeting

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Digital Marketing Channels

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Social Media Marketing

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Customer Journey and Buyer Personas

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Digital Marketing Strategy

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Brand Positioning and Storytelling

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Basics of Content Marketing

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Key Performance Indicators (KPIs)

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Ethics and Privacy in Digital Marketing

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Text lesson

Introduction to Digital Marketing

1. Introduction to Digital Marketing

What is Digital Marketing? Understanding digital marketing as the promotion of products or brands using digital channels to reach consumers online.

Importance of Digital Marketing: Discusses the shift from traditional to digital media and why digital marketing has become indispensable for businesses today.

Lesson materials

What is Digital Marketing.pdf

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