Setting Objectives

Curriculum

Course: DIGITAL MARKETING

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Curriculum

DIGITAL MARKETING

Interoduction Digital Marketing

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Digital Marketing Channels

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Social Media Marketing

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Customer Journey and Buyer Personas

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Digital Marketing Strategy

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Setting Objectives

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Identifying Target Audience

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Developing a Marketing Funnel:

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Brand Positioning and Storytelling

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Basics of Content Marketing

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Key Performance Indicators (KPIs)

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Ethics and Privacy in Digital Marketing

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